An Extension of the Creative Process

You did it! You finished that piece that you’ve been working on for months.

You have hit a major milestone in your career, and now, all you have to do is hit “publish,” sit back, and watch the royalty checks flow. Right?

Wrong....Now that you have finished creating, the work is really only just beginning. It’s time to share the message or story with the world, and that takes sharing it in the right way, with the right audience, in the right setting. It’s time for branding and marketing.

As a creator, this can be scary, and maybe even a little intimidating (at least, that’s the way it was for me). I published my first book, did a happy dance, and then went and hid for almost two years before I even tried to sell the book, hoping and wishing and trying to make myself believe that someone would find the book online, buy it, tell everyone in the world about it, and the rest would be history.

Easy, right?

I still slap myself on the head for that one. Before launching my books, I launched a bakery business, which I built from the ground up. Marketing and advertising and promotion was a natural part of the process for me. It was easy for me to do. The product looked great and tasted great, and the services I